Tue
30
Jun '09
When it comes to marketing, it is so important never to underestimate the importance of well-written copy. Now and then I come across a particular extract online which truly makes me cringe. Striking a successful balance when writing content aimed at fulfiling a specific goal (for instance attracting potential customers or flaunting a specific product) certainly isn’t an easy task but there are some companies which get it so glaringly wrong that any attempt to bond with consumers is undermined instantly.
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