When it comes to marketing, it is so important never to underestimate the importance of well-written copy. Now and then I come across a particular extract online which truly makes me cringe. Striking a successful balance when writing content aimed at fulfiling a specific goal (for instance attracting potential customers or flaunting a specific product) [...]
Archive for June, 2009
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Jun '09
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Jun '09
You may notice as you browse through this site that I like a good rant from time to time. This said, I’m not completely averse to praising those happy few who manage to bring a smile to my face. I met one such individual last weekend when I decided to venture away from Leeds city [...]