You might remember reading at the beginning of this month that Cadbury are planning on bringing back the little slab of chocolate heaven which commonly goes by the name of ‘Wispa Gold’. Now, I hadn’t planned on blogging about this piece of news which, admittedly, pretty much made my year let alone my day. However, ever since the fateful day upon which this news broke, I’ve found it actually quite difficult to think about much else, particularly during that late-afternoon period between 3pm and 4pm when my stomach no longer feels satisfied by my ham salad sarnie (complete with some rather nice, spicy brown sauce from Morrisons, the positive attributes of which could provide material for another blog post).
Cadbury decided to bring back the original Wispa bar last year and, in retrospect, this can certainly be categorised as something of a “wise move”. Over 40 million Wispa bars were shifted in the first 18 weeks of the relaunch but for those in the know…those who realise that Wispa chocolate should only exist when it comes complete with a silky layer of smooth caramel…the really exciting news came earlier this month when we heard that Wispa Gold is set to be relaunched this September.
Cadbury made this entirely sensible decision after a few Wispa Gold fans failed to contain their desires for another taste of this caramel goodness and started an online campaign using social media sites including Facebook to good effect. Manufacturing manager Warren Smith has apparently outed himself as a bit of a Wispa Gold fan: “As a huge fan of Wispa Gold myself, I have a vested interest in re-launching the nation’s favourite chocolate bar and ensuring the cheeky layer of caramel is just right”.
Personally, reading Smith’s little speech here, I’m not entirely convinced of his credentials as a Wispa Gold fanatic. Firstly, describing the gorgeous, unrivalled layer of caramel as “cheeky” is kind of like describing the reaction to Michael Jackson’s death as “understated and tasteful”. Furthermore, the fact that Cadbury are planning on launching Wispa Gold as a limited edition is a slap in the face for anyone who truly cares about this King of chocolate bars.
However, all hope is not lost. Social media could be the answer needed in this most important of quests to seal the permanent future of Wispa Gold. Who’s with me?!
No, no, no – don’t ruin a Wispa by shoving in a layer of anything – hundred percent chocolate is what we want!!
I’m sorely tempted to delete this comment on the grounds of being “obscene content”