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Just Charlotte

Random musings of the professional and personal kind

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Archive for the ‘Marketing’ Category

Wed
29
Jul '09

Cadbury Cashes In On British Need for Nostalgia

Recession? What recession? That may very well be the question on Cadbury bosses’ lips this morning after it was revealed that the company’s revenue increased during the first half of this year. The news that Cadbury managed to increase its market share despite already being the largest chocolate brand will come as further music to [...]

Fri
24
Jul '09

Amazon Kindle Controversy Set to Continue

Earlier this week, Amazon made something of an error in judgement when the company decided to delete copies of George Orwell’s novels from customers’ Kindle ebook readers due to a legal technicality. Since then, users of the ebook have been up in arms at Amazon’s decision; the main problem being the fact that the company [...]

Wed
15
Jul '09

Wispa Gold Proves Social Media Can Change the World!

You might remember reading at the beginning of this month that Cadbury are planning on bringing back the little slab of chocolate heaven which commonly goes by the name of ‘Wispa Gold’. Now, I hadn’t planned on blogging about this piece of news which, admittedly, pretty much made my year let alone my day. However, [...]

Tue
14
Jul '09

Morgan Stanley Report Just a Fuss over Nothing

One of the major news stories dominating the headlines at the moment is the stir being caused by a report written by a teenage intern at Morgan Stanley. If you believe what you read in the news, Matthew Robson, who is just 15 years old, has provided a groundbreaking glimpse into the mindset of a [...]

Mon
6
Jul '09

Why Apartment Viewing Left Me Feeling a Bit Flat

I went to view a flat today in Leeds city centre. I had high hopes before I arrived, particularly since it was located in such a position that I could easily walk to all the important places I regularly journey to: work, the gym, the vodka bar, etc! The photos posted on the estate agent’s [...]